"Should you sell on price or value-add? There are two main ways to distinguish your products from your competitors. The first is by price and the second is by adding value. Selling on price is simple-and the least expensive. But you can charge higher prices and still get the sale by adding value to your product offering such as good customer service, guarantees, easy exchange policies, or overnight delivery." (Source: The Complete Idiot's Guide to Starting an Online Business, Frank Fiore)
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